Product/Service: Retail Company selling Planners and Office Supplies
Brief: Bloom Daily Planners is a brand that produces a wide variety of academic and organizational products, currently primarily for women, they also have products now geared for men. Bloom is more than just colored ink on paper. Bloom's mission is to inspire and empower women (and men!) around the world to bloom into the best possible version of themselves.
Working as Creative Director at Bloom it was my duty to fulfill and express Bloom's mission through its products. I played a vital role in establishing and developing the look and feel for this brand. Working in a leadership role allowed me to learn what it takes to operate and work under small and growing business. Working here also allowed me do what I love on a daily basis, work with amazing coworkers, as well as to take the rains to develop the graphic design department. I was able to hire and guide a team of talented graphic artists by delegating projects best fitting to artists related skills and experience. I was able to travel to many cities and work as an integral part of the tradeshow team. The most rewarding part of my job here was hearing how our products truly help our customers.
Creative Direction, Web Design, Photography, Illustration, Pattern Design, and Videography
Co-Founders: Michelle Trincia & Kaylyn Minix
Creative Director and Senior Graphic Artist: Cait Hess
Graphic Design Interns: Dena Solazzo & Joanna Sugar
Videography: Cait Hess & Joanna Sugar