Business Goals and Tips Cait Hess Design

With the pandemic came a shift in working that left many wanting to break out on their own and pursue the business goals they’d always dreamed of. For new entrepreneurs, this move can feel a little scary. Luckily, there are resources to help ensure your business is the success that you’ve imagined. Check out these ideas for how to get there.

1. Perfect Your Business Marketing Strategy

The importance of an effective marketing plan can’t be overstated. According to Chron, hundreds of thousands of businesses close each year, and for many of them, poor marketing choices are among the top reasons. Being able to reach the right potential customers with the right message at the right time is essential to building and growing a successful business.

In today’s digital age, businesses need to have a strong online presence to be successful. Customers are increasingly using the internet to research products and services before making a purchase, and if your business doesn’t have a website or digital marketing strategy, you’re missing out on potential customers. A digital marketing strategy can help you reach your target audience through various online channels, including search engines, social media, and email. By creating compelling content and using effective SEO techniques, you can attract new customers and grow your business. In addition, digital marketing can be a cost-effective way to reach your target market.

When you’re ready to take your marketing and branding efforts to the next level, connect with Cait Hess Design for expert web design, marketing services, social media management, and much more!

2. Register a DBA

When you first open a business, a lot of time is spent figuring out exactly what kind of business your company will be: how it will operate, what it will sell, what its branding will be, and more. This is why for many businesses, having one legal name and separate ones for doing business is a smart move.

If you are doing business under a name other than your legal name, you need to register a DBA. “Doing business as” is the legal term used when a business owner operates under a name that is different from his or her own legal name. There are a number of benefits to registering a DBA for your business. It allows you to conduct business using a name that is more recognizable and easier for customers to remember. It can also help you to create a separate identity for your business, which can be valuable if you plan to expand in the future.

3. Save Money When You Can

Money can be tight when you first start out, and you may be looking for ways to cut corners and save where you can. Luckily, some tasks, such as logo creation, can be completed with no or minimal investment on your part.

Your logo is your business’s first impression in many cases, so you want it to be a strong one. Using an online logo maker, you can create your own logo that is both appealing and reflective of your business’s brand. If you have experience with design, you may be able to craft an appealing one from scratch. If not, simply choose from among the available templates and adjust the font and imagery to fit your vision.

Starting a business is an adventure of a lifetime. An enterprise like this takes guts, determination, and intelligence, but with the right moves, it can also be one of the most satisfying and lucrative things you’ll ever do. Be bold and start working toward your entrepreneurial dreams today.

Article submission by: Cameron Ward

3 Tips for Reaching Your Business Goals

Website Design

Brand + Logo Design

Hi, I'm Cait, Owner and Lead Designer at Cait Hess Design! I went to school for Business, but later I realized that I had a  passion for design, and helping small businesses and other creatives succeed and giving them the tools needed to chase their dreams.

Social Media Design

"Cait is a dependable graphic designer who I give my highest recommendation. She is extremely creative, thoughtful, budget-conscious and responsive. She’s met all my deadlines with grace and provided me with extra designs to spark my creative brain and help me really dial in designs that make my projects pop." 

Kristin McFarland


"Cait is friendly and highly creative. I worked with her day to day on various projects, and she was always able to come up with many creative solutions for our clients. She is focused, organized, and highly driven. I would definitely recommend Cait for any creative project." 

Lori Flores


"It was a pleasure to work with Cait. She is a talented artist with a great eye. If we had a project that called for beautiful or creative design, Cait always delivered. Perhaps best of all, Cait is a team player. She is always willing to learn and would frequently volunteer to take on tasks or projects. I enjoyed the times we were able to work together.." 

Caitlin Davis



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