6 reasons why you as a business should be using social media to promote your business and market your services!

1. You get to tell your story!

Having an online presence as a business on social media platforms like Facebook & Instagram is a great way to interact with your audience and to really connect with them on a personal level. Which gives you the chance to tell your story to all your followers and inspire them through your success or past failures.

2. Increased marketing exposure and brand awareness.

Billions of people worldwide use social media networks. Social media isn’t just an important part of the Internet it is the Internet! It’s where the majority of our online time and attention is focused! This is called top-funnel marketing and it will add awareness to your customers! These platforms are dynamite for your business to have a strong digital presence!

In terms of marketing, it is the most cost-effective way to reach mass amounts of consumers. They’re free to use!

3. Increase your overall ROI.

Social media marketing and advertising can help you increase your overall return on investment, as the cost of advertising on these social media platforms is often less than the return, giving you more revenue.

First things first, figure out which social media platform works the best for you and your business. Each one has differences. Come up with a strategy, stay consistent on your posting, and figure out your target audience. You can track this data using the insights tab in the settings section. Narrowing down these metrics, and the use of a solid brand awareness strategy you’ll soon discover which platform works best for you. If you implement digital marketing correctly, with clear messaging and branding, in front of the right audience, you can reach hundreds and thousands of people by simply targeting ads, creating promotions, and reducing your advertisement costs.

4. Attract potential buyers and keep your customers engaged.

Facebook and Instagram help you in attracting your potential buyers, and at the same time, they aim to keep the potential customers engaged on their specific social media networks so that you and they both can benefit from this.

This increased user time on their social media networks increases the possibility of users seeing your ad or your profile, and therefore visiting your profile and then eventually becoming buyers.

5. You can promote your products and services.

Facebook and Instagram help you in attracting your potential buyers, and at the same time, they aim to keep the potential customers engaged on their specific social media networks so that you and they both can benefit from this.

This increased user time on their social media networks increases the possibility of users seeing your ad or your profile, and therefore visiting your profile and then eventually becoming buyers.

6. Build relationships with your customers.

Connect with your customers on all possible levels and have a relationship with them! Doing so will help your customers trust you with the product or service you offer and get to know you as a business on a deeper level.

Communication is very important in all aspects of life. It plays a very significant role in the business as well. Customers like being heard and feel more privileged when you create a more friendly and easily accessible communication procedure, where they can post comments, likes and learn more about your brand.

6 Reasons Why You Should Be Using Social Media

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Hi, I'm Cait, Owner and Lead Designer at Cait Hess Design! I went to school for Business, but later I realized that I had a  passion for design, and helping small businesses and other creatives succeed and giving them the tools needed to chase their dreams.

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"Cait is a dependable graphic designer who I give my highest recommendation. She is extremely creative, thoughtful, budget-conscious and responsive. She’s met all my deadlines with grace and provided me with extra designs to spark my creative brain and help me really dial in designs that make my projects pop." 

- Kristin McFarland

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"Cait is friendly and highly creative. I worked with her day to day on various projects, and she was always able to come up with many creative solutions for our clients. She is focused, organized, and highly driven. I would definitely recommend Cait for any creative project." 

- Lori Flores

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"It was a pleasure to work with Cait. She is a talented artist with a great eye. If we had a project that called for beautiful or creative design, Cait always delivered. Perhaps best of all, Cait is a team player. She is always willing to learn and would frequently volunteer to take on tasks or projects. I enjoyed the times we were able to work together.." 

- Caitlin Davis

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