Why Does Good Design Matter? Design is one of the most powerful influences in our lives, whether we are aware of it or not. A good graphic designer uses typography, colors, imagery, and copy, to compose a design that clearly communicates information and value. Design is all around us as consumers. Design ties a whole brand together and gets your message out clearly.

Design is Emotional.

Design influences what we think, the way we feel, and the decisions we make. It can be inspiring, empowering, enlightening, and moving.⁠

Design is Aesthetic.

Designers use aesthetics including balance, color, movement, pattern, scale, shape, and visual weight to complement their designs into an attractive layout. ⁠

Design is Functional.

Design is not all about the aesthetic and making things look pretty. It needs to be functional and make your content look professional, consistent, and enticing to the user so they understand it.

Design is Communication.

The message needs to be able to be communicated through the design, just like a speaker chooses their words to communicate.

Design can help you market a brand to a whole new category of people just through simple changes in the design and understanding your user. This is why everyone should invest in good design! Good design makes your brand memorable and recognizable!